We're catalysts of positive impact growth.

Wecatalyst, the project

Wecatalyst was enthusiastically launched with a clear purpose from day one: help positive-impact-led founders grow their tech startups.

Through this venture, I, Elena Ruiz, provide fractional CMO services as a part-time CMO to create and articulate a seasoned marketing strategy based on the High-Impact Marketing Framework.

Wecatalyst clients are impact-driven tech startups that need to create and execute their marketing strategy successfully. They may still require marketing leadership in their team, but they want a flexible and more affordable option, on a part-time basis, to take their venture to the next level.

I will create a seasoned and effective marketing strategy and own its implementation by completing or outsourcing the required team.

This is how Wecatalyst becomes an excellent solution to enjoy marketing expertise and leadership without giving up equity and making a long-term commitment.

Wecatalyst is focused on the sustainable growth of companies that change the world. These are the kinds of projects that have to transcend borders and benefit the maximum number of people.

Wecatalyst is your partner in growth, uniting those on this journey who will collaborate to be catalysts of positive impact growth.

Struggling to grow your startup?
Don’t. We can help you.

Schedule a complimentary strategy session. Let's talk

Elena Ruiz, the founder

So, who am I, and why can I help you?

I’m Elena, a passionate impact-led Fractional CMO with 17+ years of Marketing expertise, leading Brand and Demand Generation Strategies for BtoC global brands.

I’ve honed my skills in enhancing digital channels through performance KPIs, resulting in remarkable growth and reduced business acquisition costs.

These are some numeric examples I have achieved during my career:

+21

sales growth

-59

CAC (customer acquisition cost)

By designing an effective acquisition marketing strategy and optimizing social channels with a performance focus in the sales funnel.

lead conversion rate
increase

Articulating a combined strategy with both digital channels and the sales force.

+1.5

in media ROI

Out of an investment of 120K euros on a go-to-market strategy during the launch of a start-up while building the marketing team from scratch.

aided brand awareness
increase

By crafting a combined on-and-off marketing strategy investment during a brand relaunch.

While working in multinational corporations, my entrepreneurial spirit has often led me to start my own ventures, including a DTC e-commerce. This combination of learning, managing high investment volumes, and learning by rolling up my sleeves is the main reason for my CMO’s strong points.

Nowadays, I love providing mentorship to help startups succeed with their marketing strategy. I currently offer mentorship at Conector Startup Accelerator.

Beyond my marketing passion, I’m deeply enthusiastic about the tech revolution and the new framework of innovative technologies such as AI and web3 that open huge new worlds for us, marketers, and businesses.

I aim to apply my experience and skills to help other impact-led entrepreneurs grow their businesses by working with other restless tech enthusiasts.

And so this is how I took my last professional decision of founding Wecatalyst, the entrepreneurial venture to live my dream of fully dedicating myself to a shared purpose:

Our why

Empower mission-driven founders to catalyze their sustainable business growth and improve the world.

Our vision

A world highly impacted by purposed-driven innovator leaders with unmissed entrepreneurial potential.

Our mission

Bring sustainable growth to impact-led startups by providing a marketing strategy based on innovation and building honest, long-term relationships with their clients.

OUR
VALUES

Empowering positive impact, fueled by our values.

Authenticity

Guided by genuine actions, we value openness, truth, and integrity, always staying true to ourselves.

Impactfulness

Driven by a shared vision, we craft strategies that resonate deeply, shaping meaningful journeys toward positive change.

Forward-thinking

We’re passionate about leveraging cutting-edge technologies like AI and Web3, exploring boundless opportunities as tech enthusiasts.

Collaboration

United by diverse expertise, we weave narratives that authentically connect, drawing strength from our collective wisdom.

Playfulness

Our approaches embrace creativity, transforming challenges into collaborative and engaging experiences.

So, if what you just read resonates with you and you seek a passionate, impact-led marketing partner with crucial experience to help you grow, let’s join forces!💪

I am looking forward to embarking on this exciting journey together!👇

Enough talk. Let's meet during a free strategic session!

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