Fractional CMO
for impact startups:

edtech healthtech wellnesstech circulartech climatech mobilitytech fintech.

Grow your impact by maximizing your marketing efforts.

We’re growth catalysts for
impact-tech
startups

Start making your marketing efforts pay off with
a flexible equity-free marketing leader that delivers:

Direction

Identify your target and create a brand that resonates.
Setting a clear direction is a game changer regardless of your project size.

Growth

Understand your demand generation triggers by testing as usual.
Establishing a high-impact marketing framework will show you the growth route.

Efficiency

Optimize your business model, leveraging acquisition and retention efforts.
Monitoring the right KPIs will allow you to allocate resources efficiently.

Contact now

Aren't your marketing efforts getting traction, but you cannot identify why?

I know that you may be lost, but please, stop laying bricks without a solid blueprint. Let’s create and articulate a seasoned marketing strategy to achieve sustainable growth once and for all.

I am Elena, founder of Wecatalyst, and I can help you by using my High-Impact Marketing Framework, partnering together as your part-time CMO.

I know it can be frustrating to invest your resources in random marketing actions without generating growth. Many founders rely on finding the bright idea or the unique right channel or activity to boost their business, but success happens as a combination of several variables.

A CMO as a service is a great option to set the right marketing pillars. By combining strategic and tactical experience, growth becomes a more affordable challenge in terms of resources and time.

Working together, I will create and implement the marketing strategy by leading your marketing team, building it from scratch, or outsourcing the right talent.

And what could I ask from you? For me, it is essential to share why we are doing this to be a perfect fit:

I am here to empower positive-impact-led founders to catalyze their sustainable business growth and improve the world.

So, if we are purpose-aligned, there will be no more budget wasting on random marketing channels with no clear strategy. Fitting all the pieces within your marketing plan is essential for long-term success, as it will grow your business and maximize ROI.

As your Fractional CMO and partner in growth, I will be obsessed with articulating each marketing strategy pillar to be consistent with the business plan. I want you to understand the utility and impact of your marketing investment.

Ready to grow?

Book now a complimentary Strategy session (180€ value) and learn how High-Impact Marketing can make it happen.

Check the agenda session below. 👇

Book now

Complimentary Strategy Session Agenda:

Quick business’s current situation view – [20 minutes]

Goals and struggles of your business regarding acquisition, retention, and engagement.
Current marketing strategy and team.
High-level review of your business OKRs: how the first two points translate into numbers now.

My Fractional CMO Formula: High Impact Marketing Framework – [15 minutes]

How can hiring my Fractional CMO services generate value for your business
Review of the marketing areas I will impact depending on the available resources.
A typical roadmap for a three to six-month collaboration agreement.

Closing the Introductory Session – [5 minutes]

A brief recap of key points.
Reflection time and next steps: deal closure once both parties resolve all doubts.

FAQs about hiring a Fractional CMO

If you still have questions about whether this solution meets your team’s needs, check this FAQs to clear your mind:

WHO should hire a Fractional CMO?

Part-time CMOs are an invaluable resource for various businesses and scenarios. Here are seven clear cases who should consider bringing one on board:

1. Small and medium-sized businesses ➤ SMBs often need more resources, making it challenging to hire a full-time CMO. An external CMO can provide high-level marketing expertise without the financial burden.

2.Startups ➤ Startups need marketing guidance from day one and throughout all their life stages. But they may need more investment for a full-time marketing leader. A fractional CMO helps startups build strong marketing strategy foundations and scale appropriately.

3. Companies Undergoing Transition ➤ If your company is going through a significant change, such as a rebranding, product launch, or market expansion, an external CMO can provide the temporary leadership and expertise needed to navigate these transformations successfully.

4. Companies with Evolving Marketing Needs ➤ As your business evolves, so do your marketing needs. Fractional CMOs offer flexibility, allowing you to bring in specialized skills for specific projects or periods of growth.

5. Businesses Seeking a Fresh Perspective ➤ An external viewpoint can sometimes be a game-changer. This interim CMO figure alternative brings an objective, unbiased perspective to your marketing strategy, helping you identify new opportunities and overcome challenges.

6. Companies Looking for Immediate Impact ➤ Incorporating the new appropriate Chief Marketing Officer into the team can take a long and has other internal implications. Fractional CMOs allow a company to make a rapid impact, driving results from the beginning.

7. Businesses in Need of Marketing Leadership ➤ If your company lacks a dedicated marketing leader, a part-time CMO can provide the leadership and guidance necessary to execute your marketing initiatives effectively. Every company has a time when focusing on long-term value creation becomes crucial.

WHEN to hire a Fractional CMO?

Timing is everything. When you feel your team lacks a marketing strategy vision, outsourcing a CMO can help you leverage the moment without committing more equity to hiring a full-time CMO. You will gain more time and breathing room to postpone this decision without giving up coverage of your current needs.

If you are full of doubts or, think you have exhausted all options, need not only expert advice but also direction and activation, or need a fresh marketing perspective, it’s the perfect moment to onboard a CMO as a service to your team.

As I mentioned in answering the previous question, whether you’re launching a new product, expanding into new markets, or ready to take your growth to the next level, a Fractional Chief Marketing Officer can provide the strategic guidance and hands-on expertise you need.

WHY hire a Fractional CMO?

A Fractional CMO is your strategic partner in growth. Outsourcing a CMO means getting a seasoned marketing leader fully invested in your success.
Suppose your company needs to find a way to afford the time or the salary of hiring a CMO within the core team. In that case, this kind of relationship is a great way to minimize risks without giving up building your project with the guarantees of success that a top marketing strategy gives you.
This kind of partnership brings specialized skills, a wealth of experience, and a fresh perspective without the long-term commitment of a full-time hire. Plus, you’ll enjoy cost-effective solutions, tailored strategies, and the flexibility to scale your marketing efforts.
Whether you want to achieve your growth goals, skyrocket brand awareness, optimize your digital presence, or build strong customer connections, I am here to make it happen.

Do you still have questions?

We look forward to hearing from you. Just a couple of clicks away!
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